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The objective of this course is to develop a basic understanding about the management concepts as well. It also intends to expose the participants to the various decisions the. Marketing management ba5001 brand management ba5002 consumer behaviour. Unit 1 introduction to marketing book link 1 meaning and scope of marketing view 2 marketing philosophies view 3 concept of customer value view 4 marketing management process an overview view 5 concept of marketing mix view 6 understanding marketing environment view 7 consumer and organization buying behaviour view 8 demand forecasting view 9. Mba full form is masters of bussiness administration. May 03, 2018 unit 1 introduction to marketing book link 1 meaning and scope of marketing view 2 marketing philosophies view 3 concept of customer value view 4 marketing management process an overview view 5 concept of marketing mix view 6 understanding marketing environment view 7 consumer and organization buying behaviour view 8 demand forecasting view 9. Marketing major program overview eller college of management. Bba services management lecture notes, ebook free pdf. Techmbamca programmes semester wise you can download vtu exam syllabus pdf as per your programme. Marketing psychology 5 mba05 quantitative techniques for managerial decisions 5 mm02 strategic marketing communication 5 mba06 business development and entrepreneurship 5 mm03 brand valuation and management 5 semester ii semester iv mba07 human asset management 5 mm04 global marketing management 5 mba08 corporate finance and services 5 mm05. Students who searched for master of business administration mba. Pricing is one of the most important and least understood marketing decisions. The second feature of the marketing concept is integrated marketing i. It is obvious the second feature of the marketing concept is integrated marketing i.